Market research is the hallmark strategy that separates successful companies from failures. Using the right tools in market research can be key in the process because it starts with raw data. All the data a marketing agent will ever need is on the internet but it takes a lot of work to extract and put it into a form that is useful in market research analysis. This is where web scraping software or services come into play. With a web scraper or screen grabber, all the pertinent information is delivered from the internet in a spreadsheet, text, or other file that can be worked with much easier than the html that most websites use. Learn about email extraction
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